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At Diamond Source Jewelers, we believe fine jewelry should feel personal from the very beginning. Whether you are designing a custom engagement ring, choosing a meaningful gift, appraising an important piece, or selling jewelry you no longer wear, the experience should be private, clear, and guided by real expertise.
Our Greenwood Village showroom was created to offer a more thoughtful way to work with jewelry — one built around trust, education, craftsmanship, and personal attention. With decades of experience in diamonds, gemstones, appraisals, custom design, and fine jewelry, we help every client make confident decisions without pressure.
Every piece of jewelry has details that matter: the quality of the stone, the craftsmanship of the setting, the way the piece fits, and the story behind why it was chosen.
Our role is to help you understand those details clearly, whether you are creating something new, caring for something valuable, or making an important decision about a piece you already own.
Bruce Chase founded Diamond Source Jewelers with a simple idea: clients deserve a more personal, honest, and hands-on jewelry experience.
Bruce was introduced to the jewelry business at a young age through his father, who worked as a diamond buyer. That early exposure shaped the way he looks at jewelry today – not only as something beautiful, but as something that should be understood, valued, and chosen with care.
After studying at the Gemological Institute of America and earning his Graduate Gemologist degree, Bruce built a career across appraisals, buying, selling, custom design, bridal jewelry, and fine jewelry service. That background allows Diamond Source Jewelers to guide clients with both technical knowledge and real-world practical experience.
The goal is always the same: to make jewelry feel less intimidating, more transparent, and more personal.
Diamond Source Jewelers was founded in Greenwood Village, Colorado, to give clients a private, expert-led alternative to the traditional jewelry store experience.
Over the years, Bruce developed a deep appreciation for both the science and the artistry of jewelry. Diamonds, gemstones, metals, craftsmanship, and design all play a role — but so does the person wearing the piece. That is why our process begins with listening.
Whether we are designing a custom engagement ring, helping a client choose a diamond, evaluating an inherited piece, or restoring jewelry that has been worn for years, we take the time to explain the options clearly.
We believe trust is built through transparency. You should understand what you are buying, what you are selling, what something is worth, and what makes a piece truly well made.
Whether you are shopping for your first piece of jewelry or planning a custom anniversary gift, we are here for you. Design something truly personal with us in our Denver showroom. We promise to be with you every step of the way, from idea to your own bespoke jewel.
Diamond Source Jewelers marries the best of traditional jewelry craftsmanship with new technology. Not only will you have the opportunity to view the CAD or CADs of the piece you’re making on our 55 inch flat-screen TV, but you can hold the wax mold printed for you in your hands.
Once you’re happy with the design, your piece will be handmade to your specifications. Bruce’s sharp, trained eye will double-and-triple-check that your jewelry is perfect, before presenting it to you in person.
Bruce’s insistence on high quality work and materials, his gemological knowledge, and his decades in the jewelry industry ensure that every piece he works on is exquisite. Bruce values that he is with his clients for each point in the process, and he is honored by the trust placed in him to be your concierge jeweler.
Come discover a unique collection of jewelry and rings, and receive professional guidance until you find the perfect piece for you.
Come discover a unique collection of jewelry and rings, and receive professional guidance until you find the perfect piece for you.
Schedule your in-store design consultation for the day and time that work best for you. See you soon!
