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About Us

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Your Personal Jeweler & Gemologist

Diamond Source Jewelers was founded in Greenwood Village, Colorado, by Graduate Gemologist and Certified Appraiser Bruce Chase. Bruce was introduced to the jewelry business at a young age by his father, who worked as a diamond buyer, and has since spent over 40 years serving Colorado’s jewelry enthusiasts with the highest quality fine jewelry, custom design and jewelry services.

Meet Bruce Chase | Diamond Source Jewelers Greenwood Village, CO

Meet Bruce Chase

With Bruce’s invaluable gemological expertise – along with what he has learned by buying, selling, and appraising jewelry – he has developed a unique set of skills that he uses to guarantee his clients with the best customer experience and the highest quality product.

Bruce Chase first learned about diamonds from his father, a diamond dealer who worked with local boutiques all over the Midwest. After learning the ropes of the workshop and the sales floor in Kansas City, Bruce moved to Santa Monica to study at the Gemological Institute of America and earn his Graduate Gemologist degree.

By studying at the GIA, Bruce learned to think of diamonds and gemstones in a way he hadn’t before in traditional sales. He began to see that an inclusion in a diamond or gold strands of rutile in an amethyst were not “undesirable”, but unique features formed by nature, like snowflakes or thumbprints.

rose gold engagement ring

Our Story

After earning his Graduate Gemology degree, Bruce returned to Kansas City and started his own appraisal business. One of his repeat clients was a small chain of estate jewelry boutiques. Bruce couldn’t help but notice the craftsmanship in vintage and antique pieces, all done by hand with the finest materials.

Since then, along with maintaining his jewelry appraisal business, Bruce has worked all over the United States in well-known jewelry stores, from Moyer in Indianapolis to Smyth in Baltimore to Hyde Park in Denver, often as a diamond and bridal buyer as well as an appraiser.

Bruce founded Diamond Source Jewelers to better facilitate a hands-on, custom jewelry making experience for both himself and his clients. With his expertise and over 40 years of jewelry industry experience, Bruce is an ideal guide when designing a custom piece. As a Graduate Gemologist, he can answer all of your questions about gemstones, from how to recognize a diamond’s color and clarity to the importance of heat-treatment in a royal blue sapphire. Bruce brings industry terms to life so that you are comfortable in making your decision.

designs for a custom ring

What We Offer

Whether you are shopping for your first piece of jewelry or planning a custom anniversary gift, we are here for you. Design something truly personal with us in our Denver showroom. We promise to be with you every step of the way, from idea to your own bespoke jewel.

Diamond Source Jewelers marries the best of traditional jewelry craftsmanship with new technology. Not only will you have the opportunity to view the CAD or CADs of the piece you’re making on our 55 inch flat-screen TV, but you can hold the wax mold printed for you in your hands.

Once you’re happy with the design, your piece will be handmade to your specifications. Bruce’s sharp, trained eye will double-and-triple-check that your jewelry is perfect, before presenting it to you in person.

Bruce’s insistence on high quality work and materials, his gemological knowledge, and his decades in the jewelry industry ensure that every piece he works on is exquisite. Bruce values that he is with his clients for each point in the process, and he is honored by the trust placed in him to be your concierge jeweler.

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Monday:Closed
Tues - Sat:11:00am - 5:00pm
Sunday:Closed
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Diamond Source Jewelers
5910 South University Blvd
Unit C-11
Greenwood Village, CO 80121
(720) 706-0021
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